Performance Marketing

Competences

Performance marketing

In They.pl, performance marketing is an advanced way of managing sales growth, traffic online and offline (footfall), lead generation and conversion optimization. We have developed nuLead, our own lead management technology adapted to every advertising campaign based both on strictly online solutions and on online activities with a direct impact on traditional business.

CUSTOMER JOURNEY

We adapt our activities to the aims and objectives set by the client
(or together with the client) in order to ensure their achievement.

Lead
generation

Growth sales

Social and Content
performance

Affiliation

Conversion
optimization

In-store
performance

PERFORMANCE ACTIVITIES

Every process implemented in They.pl as part of performance activities starts with a detailed analysis and thorough research. Based on this we can design the customer journey, develop a strategy, and select media and partners (publishers, influencers, Web portals, etc.). We invite them to join our projects with the aim to deliver sales growth, gain leads or encourage other desired actions from the target group.

Business and online
analytics

Performance marketing
strategy

Media planning
& buying

Building effective networks
of web publishers:
Web portals, websites, influencers, bloggers, marketplaces

PERFORMANCE ACTIVITIES AND MEDIA / WEB PUBLISHERS / NETWORKS

Media

Social media

RTB /
Programatic

Email databases
and other
digital assets

Web publishers
and network

Web portals,
specialist websites

Blogosphere /
influencers

Marketplaces

Our performance marketing activities are based on advanced business and online analytics which allows us to precisely identify and consistently implement KPIs with the application of the most optimal performance models (CPS, CPA, CPO, CPC, CPV, CPE), as well as hybrid, FF and CPM ones.