Competences
Media planning and buying
MEDIA PLANNING AND BUYING
As part of advanced digital marketing activities it is critical to identify your target group and determine its size. Nobody needs to be reminded that getting to know the customer’s preferences, habits, plans and even attitude towards the brand is the key to success. Only with this knowledge in hand can we move on to the next step and carefully select the most effective channels of communication, naturally including the media.
AUDIENCE PLANNING
MEDIA PLANNING
We optimize media planning based on the Digital Customer Journey model which presents the user’s purchasing path. Relying on our expertise, experience and close cooperation with most media providers (advertising systems, affiliate networks, social channels, web portals, websites and other web publishers, blogosphere, email databases, marketplaces and other digital asset owners), we opt for the most effective channels of paid communication (paid media), relevant partners, time and place of display, as dictated by the aims and objectives of the campaign.
A FEW STEPS TO SUCCESS
Effective use of every channel of communication / Minimized cost per operation / Optimized ROI / Integrated holistic approach / Poland, Europe and the world / Measuring, optimization and changes
In terms of media planning and buying, They.pl’s philosophy is founded on the following key concepts:
Effective use of every channel of communication
It is effective because we can precisely identify your customers, get to know them very well and reach them with a user-tailored content in the right place at the right time, suitable for the given circumstances and environment. We ensure a well-managed coverage, generate effective traffic on websites, and finally, use our creative solutions to integrate multiple online channels and thus produce a considerable synergy effect.
Minimized cost per operation
The aims and objectives set by the client are just as crucial for us as ensuring the most effective, also cost-wise, communication channels to achieve them. Media planning is the first stage, while the second is the constant optimization of the campaign in terms of its effectiveness and minimization of media costs. We strive for the synergy of the most cost-effective advertising channels without doubling the advertising costs.
Optimized ROI
Based on its ROI, a campaign may be recognized either as more or less successful. That is why we see ROI as the most important indicator of every campaign’s success. It is a result of optimized digital marketing mix, constant development of attribution models and skilful management of media expenses.
Integrated holistic approach
Planning and buying are part of a constantly growing ecosystem of all media (paid, earned and owned). Our holistic approach translates into the integration of all digital channels (including social media) and measuring the effects of their mutual interactions. As a result, we are able to quickly and effectively change the campaign in order to secure the best results.
Poland, Europe and the world
We plan and buy media not only in Poland. For some clients we also carry out media activities on other European markets or even outside of Europe, both with the use of our own resources and with the support of our partners abroad.
Measuring, optimization and changes
Ensuring the highest possible ROI is our priority. Everything we do is therefore based on continuous analytics of online and business activities, close cooperation with the client and many of They.pl’s specialists working on every client’s project. Such an approach helps us secure the best results. We use a variety of analytical tools, including our own lead management system called nuLead.
E-COMMERCE CUSTOMER JOURNEY BUYING PROCESS
MEDIA PLANNING & BUYING IN THEY.PL
Artificial intelligence
/ AI driven
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