Competences
E-mail marketing
E-mail marketing
Email marketing activities in They.pl are an effective way to increase traffic and coverage, and an efficient method to generate sales leads.
EMAIL MARKETING AREAS AND SERVICES
We focus on three key digital areas and at the same time three services which are closely related to our approach to email marketing.
eCRM and
database management
Marketing
Automation
advertising email
marketing
Monetization
of emailing databases
Direct
Mailing
01_EMAIL MARKETING FOR CLIENT’S INTERNAL DATABASES
One of the company’s key assets is its own customer database. Every process of communication with the client’s customer/user database requires extreme accuracy and sensitivity, both in terms of what is posted, how often and in what form. This is why when working on our client’s eCRM processes, we start with the two following key areas:
Newsletters
In the vast majority of cases, email marketing activities look very similar and boil down to a few key areas.
MARKETING AUTOMATION
Automated emailing actions are one of the crucial elements in marketing communication. Personalized messages are sent to registered users who either complied with the instructions on the client’s website or who didn’t but we want to encourage them to do so.
ACTIVATION OF MARKETING AUTOMATION AS PART OF ECRM REQUIRES:
AN IN-DEPTH ANALYSIS OF CUSTOMER BEHAVIOUR
A FEW WEEKS OF TESTS
KNOWLEDGE OF THE BUSINESS provided to us by the client
KNOWLEDGE OF THE COMPANY’S HISTORY both positive and negative
PREPARING DOZENS OF ALGORITHMS reflecting the customer behaviour on the website and externally
DESIGNING MULTIPLE PATHS OF COMMUNICATION
PREPARING DOZENS OF GRAPHIC TEMPLATES corresponding to specific scenarios/recipients
The key elements of marketing automation include development, implementation, testing and optimization of multiple communication scenarios addressed to a few/several recipient groups, e.g.:
02_ADVERTISING MARKETING EMAIL
Sending messages to external databases is another extremely important part of email marketing communication. It may function in two ways:
FOR AN ADVERTISING EMAILING ACTION TO BE EFFECTIVE, A FEW FACTORS NEED TO BE GUARANTEED, DEPENDING ON WHETHER THE ACTION IS TO GENERATE SALES, LEADS OR INCREASE COVERAGE.
03_EMAILING DATABASE MONETIZATION
While database monetization does not translate directly into the effectiveness of activities for the database owner, it can have a positive effect on the financial flow. If it is smart, precise, well-planned time-wise and with high-quality advertising messages, monetization won’t reduce the attractiveness of the database.
THE FOLLOWING FACTORS MAKE YOUR DATABASE MORE ATTRACTIVE IN TERMS OF ADVERTISING INTENDED FOR THE USERS:
Size
Database updating
and hygiene
Target group
Mapping
of interests
A partner interested in cooperation with They.pl and with our clients can count on a smart monetization of their database. Only the information about well-known brands and attractive messages will be sent out in order to prevent any negative impact on the database quality and loss of users.
IF YOU ARE INTERESTED IN MONETIZING
YOUR DATABASE AND ESTIMATING YOUR POSSIBLE
REVENUES FROM IT, PLEASE CONTACT US:
SEARCH MARKETING IN THEY.PL
Over
500 email marketing campaigns.
We offer you complete
eCRM process
management and
communication with the
customer base.
Artificial intelligence
/ AI driven
They.pl stands
for over 150 online
marketing experts.
We work for 25 brands from
We build sales
online and offline, helping
you develop your business.
OUR E-COMMERCE PROJECTS – EXAMPLES
Take a look at our projects and see for yourself who has trusted us.
